‘Delve into history and find a distinct visual language from the past.’
This was the opening line of our project brief. Using this as a basis I started researching several movements as well as curating a list of designers which seemed fit for this project. After going through them I found the psychedelia movement (1960-70) the most fascinating. This is down to the bright popping colours used and the sense of disarray and dynamism in the posters/images.
Psychedelia; An art style influenced by the prevalence of hallucinatory drugs, especially LSD, with typical designs featuring abstract swirls of intense color with curvilinear calligraphy reminiscent of Art Nouveau.
The one artist which I used as a reference and a basis for inspiration was Wes Wilson and his work for Bill Graham (concert posters.) The notion of drugs and having fun can be depicted from his work and keeping this in mind I wanted to design adopting his style. Being told to advertise for a product of the future, I used ‘Cake‘ wines as my medium. This product was chosen as it is produced by young wine makers for new generation wine drinkers.
Creating various initial thumbnails, I subsidised my final ideas to two. Working on the more stronger piece, I decided to use photoshop as a medium for rendering the image.
These are the stages of the design process which I went through. I quite like how the image of the bottle is subtle yet it is there. I believe I have taken the influence of Wes Wilson’s work and tried to portray the distinct colours within the work. However the typography/text of the advert is tricky as adding a different typeface might ruin and clash with the aesthetics of the ‘CAKE’ type.
Alongside this, I worked on the art of facial expressions. Depicting facial expressions within cartoon/illustration form is easy but to translate this through the use of body language becomes a challenge in itself. This exercise made me realise that once mastering the art of proportion, looking at the human form and analysing it is a must for depictions of mood and character. Colour is also a great stimulator for mood which I realised whilst in the midst of the design process.